Join Our Team

We are looking for a Senior SEO Strategist to lead organic growth campaigns for our global client portfolio. You will own the full SEO lifecycle from technical audits and keyword research through to content strategy and performance reporting. This role sits at the core of our delivery team and works closely with our AI and compliance specialists to build campaigns that rank and convert while maintaining full regulatory compliance.

• 5+ years of hands-on SEO experience across technical, on-page, and off-page disciplines
• Deep technical SEO knowledge including site architecture, Core Web Vitals, schema markup, and crawl optimisation
• Proven content strategy skills with the ability to plan, brief, and measure editorial programmes
• Strong analytics capability with Google Analytics 4, Search Console, and third-party tools like Ahrefs or Semrush
• Experience managing client relationships and presenting performance data to senior stakeholders
• Understanding of GDPR implications for tracking, cookies, and consent management is a strong advantage

This is a brand new role at South32 as we scale our AI search visibility practice. You will focus on getting our clients cited by AI search engines including ChatGPT, Gemini, Perplexity, and AI Overviews. You will develop and refine our GEO and AEO methodologies, test new approaches to LLM citation, and work at the frontier of a discipline that barely existed two years ago. This is a rare opportunity to shape a new function from the ground up.

• Demonstrable experience with AI search platforms and an understanding of how LLMs retrieve and cite sources
• Hands-on prompt engineering skills for GEO testing and AI search analysis
• Familiarity with Perplexity, ChatGPT search, Google AI Overviews, and Gemini as discovery surfaces
• Strong grasp of structured data, entity optimisation, and knowledge graph principles
• SEO background with the ability to bridge traditional search and generative AI search
• Curiosity-driven mindset with a willingness to experiment, document findings, and iterate rapidly

We need a Paid Media Manager to run high-performance campaigns across Google, Meta, and LinkedIn for our international client base. You will manage six-figure monthly budgets, own ROAS targets, and build precision-targeted campaigns across multiple markets and languages. Our paid media practice is growing fast, and you will play a central role in scaling it while ensuring all campaigns meet GDPR consent and tracking requirements.

• Google Ads certified with proven experience managing campaigns at scale across Search, Shopping, and Display
• Meta Blueprint certification or equivalent hands-on experience with Meta Ads Manager
• Strong budget management skills with experience optimising towards ROAS and CPA targets
• Experience with conversion tracking, attribution modelling, and consent-mode implementations
• Ability to build and test creative strategy in collaboration with content teams
• Multi-market or multilingual campaign experience is a significant advantage

We are looking for a GDPR and compliance specialist to join us on a contract basis and strengthen our flagship compliance auditing service. You will conduct ICO readiness assessments, review data processing activities for marketing campaigns, and advise clients on consent mechanisms, privacy policies, and PECR requirements. This is the service that sets South32 apart from every other agency, and we need someone who can deliver it at the highest standard.

• Deep working knowledge of UK GDPR, PECR, and the Data Protection Act 2018
• Understanding of ICO registration processes, enforcement actions, and guidance documents
• Experience conducting compliance audits for marketing activities including email, cookies, and ad tracking
• Ability to translate complex regulatory requirements into practical marketing guidance
• Familiarity with consent management platforms and privacy-by-design frameworks
• CIPP/E, CIPM, or equivalent data protection certification is preferred

We need a Content and Digital PR Lead to own our editorial output and link-building strategy across all client accounts. You will plan content calendars, write and commission long-form articles, manage journalist outreach, and build relationships with publishers in key verticals. Your work will directly support our SEO and GEO efforts, creating the authoritative content that both Google and AI search engines want to reference.

• Editorial background with proven ability to plan, write, and edit long-form content to a high standard
• Digital PR experience including journalist outreach, press release distribution, and link acquisition
• Strong content strategy skills with the ability to align editorial plans with SEO and business objectives
• SEO writing knowledge including keyword integration, internal linking, and on-page optimisation
• Experience managing freelance writers and maintaining editorial quality across multiple voices
• Portfolio demonstrating published work across B2B or B2C verticals