We help brands show up everywhere customers are searching, from Google to ChatGPT. AI-powered GEO, AEO, SEO, and paid media, all fully GDPR compliant.
South32 Global Ltd is a London-based digital marketing agency that exists because most agencies treat compliance as an afterthought. We don't. Every campaign is built from the ground up to meet UK GDPR, PECR, and ICO guidelines, without sacrificing performance.
Under Director Harmeet Singh Gill, we've grown into a full-service agency with specialist AI capabilities including GEO, AEO, and AI-powered SEO that gets brands cited by ChatGPT and AI search engines. Twelve core services. Boutique attention. No ticket queues, just senior strategists who care about your brand.
"Outstanding marketing results and full regulatory compliance aren't opposing forces. They're the foundation of lasting brand trust."
Generative Engine Optimisation and Answer Engine Optimisation. We get your brand cited by ChatGPT, Gemini, Perplexity, and AI Overviews, the new front page of search.
Traditional SEO supercharged with AI. Machine learning for keyword clustering, content gaps, and predictive ranking.
Custom AI dashboards, predictive analytics, anomaly detection, and intelligent reporting that turns data into decisions.
Bespoke frameworks aligning your digital presence with business objectives and regulatory requirements.
Brand-aligned content from thought leadership to social, built to engage and establish sector authority.
Data-driven strategies boosting organic visibility and driving qualified traffic across competitive landscapes.
Strategic campaigns building community, amplifying brand voice, and converting followers into customers.
High-performance campaigns across Google, Meta, and LinkedIn. Precision targeting, continuous optimisation.
GDPR and PECR-compliant email nurturing leads and driving conversions with impeccable consent practices.
Strategies driving product discovery, optimising the customer journey, and increasing order value.
Authentic partnerships extending reach and building social proof, with full disclosure compliance.
Specialist ICO, UK GDPR, and PECR compliance auditing. The service that sets us apart from every agency globally. Most can't offer this. We built our practice around it.
Global giants like WPP and Dentsu run massive operations. Boutique shops move fast but cut corners. We do neither.
Compliance is our DNA. Specialist ICO, UK GDPR, and PECR expertise that global agencies simply don't offer.
GEO, AEO, and AI-powered analytics aren't add-ons. They're core to how we build every campaign.
No account managers, no queues. Senior strategists who know your brand and industry inside out.
Every campaign tracked against KPIs you actually care about. Revenue impact, not vanity metrics.
12-month SEO and content programme across Spanish and English. 41 first-page rankings in target verticals, with GDPR-compliant lead capture driving 390+ qualified investor enquiries per quarter.
Precision-targeted Google Ads and Meta campaigns across 4 LATAM and 3 European markets. Full LGPD and GDPR consent tracking reduced CPA by 34% while scaling monthly ad spend from €8k to €52k.
18 long-form English content pieces targeting procurement managers globally. Average position improved from 34 to 6 across 120+ commercial keywords, generating 68 qualified demo requests in 4 months.
"We interviewed six agencies before choosing South32. They were the only ones who could walk us through exactly how they handle data processing under GDPR. That gave our legal team the confidence to sign off."
"Our CPA dropped 34% in three months while we tripled our ad budget. Most agencies can't maintain efficiency at scale like that, especially across multiple jurisdictions with different privacy laws."
"We needed an agency that understood B2B content for a non-English speaking brand. South32 built our entire English-language content strategy from scratch. 68 demo requests in four months speaks for itself."
"The compliance audit alone saved us from what would have been a very expensive ICO investigation. They found consent gaps we had no idea existed. Worth every penny."
"Our online configurator revenue went up 41% in the first quarter after launch. Their e-commerce team understood our market and built campaigns that actually resonated with South African buyers."
"I've worked with big network agencies and small freelancers. South32 is the sweet spot. Senior people who actually do the work, not just pitch it. Our SEO traffic doubled and we passed our ICO audit within six months."
Bilingual SEO and content strategy for Mexico City real estate developer. +312% organic traffic, 1,847 conversions, EU expansion fully GDPR compliant.
Cross-border Google Ads and Meta campaigns across 7 markets. 4.72x ROAS, 62% CPA reduction, full LGPD and GDPR consent tracking.
English-language SEO for Korean industrial manufacturer. 18 content pieces, average position improved from 34 to 6, 68 qualified demo requests in 4 months.
Online vehicle configurator and e-commerce strategy for Cape Town EV brand. R4.2M revenue, 1,847 configurator leads, 52% from organic.
Full GDPR compliance audit for Stockholm law firm. 94% compliance score, 3 critical issues identified and resolved, ICO investigation prevented.
Social media strategy for Lagos-based conglomerate. 3.2M reach, 8.4% engagement rate, 184K followers grown organically across Instagram and LinkedIn.
GDPR-compliant email marketing for Osaka manufacturing firm. 41.7% open rate, 6.8% click rate on automated retention flows, 28K+ subscriber base.
Influencer campaign for Lisbon tech company. 3 creators, 2.1M total reach, 7.8% peak engagement rate, full ASA disclosure compliance.
Whether you need AI search visibility, a compliance audit, or a full digital strategy, let's talk.
South32 is expanding across AI, compliance, and performance marketing. We're looking for sharp, curious people who want to do meaningful work at the intersection of technology and regulation.
Don't see the right role? We're always interested in hearing from talented people. Send us a message with your CV and tell us what you're great at.